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What You'll Discover in This Free 3-Part Video Course
Lesson 1:
Why You're Still Stuck at $1K Retainers While Others Charge $5K+
- The industry lie that keeps 90% of SMMs underpaid
- The client selection math that determines whether you can ever charge premium rates
- Why "selling yourself" is backwards (and what high-value SMMs do instead)
- Word-for-word: how $1K SMMs vs. $5K strategists pitch the same project
Lesson 2:
Why Your Content Looks Good But Still Doesn’t Sell (And How to Fix It)
- The fundamental gap in most SMMs' content process
- Why "content pillars" create busywork, not revenue
- How to break the "pretty feed, low pay" loop without chasing trends
- The 6-step strategic system that turns social media into a sales engine
Lesson 3:
Why Most Audience Analyses Are Worthless (And How to Turn Yours Into Sales)
- The single question that proves your TA research is actually useful
- When "audience analysis" is just template-filling that never gets used
- How to transform “pains and desires” into content that drives buying decisions
- Real examples from high-ticket industries showing how strategic thinking differs
Stuck Working For Clients Who Don't Value You?
You're working hard. Creating good content. Posting consistently. But somehow you're still:
1.
Charging way less than you're worth
You see other SMMs getting $4K-5K retainers while you're stuck at $800-1500. You know you're undercharging, but you don't know how to justify higher rates without losing clients.
2.
Constantly worried about client churn
Every month feels like starting over. Clients leave after 3-6 months. You say yes to projects you don't want because you're afraid of the income gap. There's no waitlist. No stability.
3.
Unable to prove your impact
When clients ask "what's the ROI?" you freeze. You know your work matters, but you can't connect it to their bottom line. So they see you as an expense, not an investment.
4.
Stuck as a "content poster," not a strategist
You're creating posts, managing comments, running ads - but you're treated like a task-doer, not a business advisor. Clients dictate what you do instead of trusting your strategic recommendations.
Sound familiar?
Here's the truth: It's not because you're not talented enough. It's because you're solving the wrong problem for your clients.
Get the Free Course Now →How Do You Go From Overworked Tactician to High-Value Strategist?
You don't need another "10 tips to go viral" post. You don't need more Canva templates or content calendars.
You need a fundamental shift in how you think about social media marketing.
I've condensed 20 years of marketing strategy - working with Samsung, Johnson & Johnson, and scaling e-commerce to seven figures - into a free, actionable course specifically for social media managers.
This isn't theory. It's the exact framework I use with consulting clients who pay $10K+ for strategy work.
By the end of these three lessons, you'll understand:
Why clients actually fire SMMs
What separates tactical execution from strategic thinking
How to connect every piece of content to business outcomes
The specific skills that make you unfireable
Who's Teaching This?
Hi, I'm Marina Vaskina
I'm a marketing strategist with 20+ years of experience across the U.S., Europe, and Russia. I've led brand launches at Samsung, Johnson & Johnson, and AB InBev. I built a U.S. fashion brand's e-commerce to $3M in revenue in two years.
I've been on both sides of the table - as the marketer fighting for high-value projects, and as the Marketing Director who hires and fires marketing teams.
I created this course because I kept seeing talented social media managers stuck in the same trap: Working hard, creating good content, but unable to charge what they're worth because they're positioned as order-takers instead of strategists.
This course shows you how to make that shift.
No fluff. No "believe in yourself" clichés. Just the strategic framework that connects social media work to business results.
What Others Are Saying:
I had the pleasure of working with Marina Vaskina for 1.5 years when she served as E-Commerce Director at A.W.A.K.E. MODE. During her leadership, our online sales grew by 50% year-over-year thanks to her strategic vision and deep understanding of digital growth levers.
Natalia Alaverdian, Founder at A.W.A.K.E. MODE
I used to think my business was a toy. Marina rebuilt it as a system - clear segments, a product ladder, and a measurable funnel from masterclasses to core and advanced programs. Sales doubled in six months, and I finally see how every action connects to revenue.
Alena Kozhevnikova, Founder at Miami DJ Academy
Marina is one of the top talents I have had the privilege to work with. She played a critical role in building the e-commerce division of our company. She is excellent in both building strategies and delivering their execution.
Andrea Cherniak, Partner at Lucky In Love
Thanks to Marina we ran a deep customer research - qual + quant, reviews, social listening - and turned it into segment-specific messaging and funnels. ROAS doubled, CAC dropped, and the work paid for itself within three weeks.
Yulia Kartasheva , Chief Staff at Scoolinary
Stop Being Busy But Broke.
Start Getting Paid For Strategy.
The three skills that separate $1K SMMs from $5K strategists are waiting for you inside this free course.
Enter your email below to get instant access to all three video lessons plus the Strategic SMM Workbook.
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